Comments for ProfitABILITY Blog http://profitabilityblog.com Direct Marketing Intelligence for Ecommerce Mon, 15 Feb 2010 19:08:48 +0000 http://wordpress.com/ hourly 1 Comment on UK Opportunities for Multichannel Retailers Offering Ecommerce by ecommerce http://profitabilityblog.com/2009/05/20/uk-opportunities-for-multichannel-retailers-offering-ecommerce/#comment-48 ecommerce Mon, 15 Feb 2010 19:08:48 +0000 http://profitabilityblog.com/?p=213#comment-48 Good read. Good read.

]]> Comment on Where’s the URL? by ecommerce http://profitabilityblog.com/2009/02/04/wheres-the-url/#comment-47 ecommerce Mon, 15 Feb 2010 19:08:12 +0000 http://abilitycommerce.wordpress.com/?p=44#comment-47 Good read. Good read.

]]> Comment on Help the Lost Ecommerce Shoppers by ecommerce http://profitabilityblog.com/2009/01/20/help-the-lost-ecommerce-shoppers/#comment-46 ecommerce Mon, 15 Feb 2010 19:07:49 +0000 http://abilitycommerce.wordpress.com/?p=111#comment-46 Good read. Good read.

]]> Comment on What is the average conversion rate? by Connie Chappell http://profitabilityblog.com/2009/10/15/what-is-the-average-conversion-rate/#comment-45 Connie Chappell Thu, 21 Jan 2010 14:57:16 +0000 http://profitabilityblog.com/?p=225#comment-45 Good points...as web analytics guru Avinash Kaushik says, the number one goal of every website is "Don't Suck"! In other words, monitor analytics data like conversions to find holes in the conversion funnel, and fix them; moving the conversion rate in a positive direction, not trying to hit some imaginary benchmark, is the goal. Good points…as web analytics guru Avinash Kaushik says, the number one goal of every website is “Don’t Suck”! In other words, monitor analytics data like conversions to find holes in the conversion funnel, and fix them; moving the conversion rate in a positive direction, not trying to hit some imaginary benchmark, is the goal.

]]> Comment on What is the average conversion rate? by betterretail http://profitabilityblog.com/2009/10/15/what-is-the-average-conversion-rate/#comment-37 betterretail Fri, 13 Nov 2009 21:17:10 +0000 http://profitabilityblog.com/?p=225#comment-37 I totally agree! I totally agree!

]]> Comment on Who’s your best salesperson? by Online Research Makes Online Information Even More Important « ProfitABILITY Blog http://profitabilityblog.com/2009/02/17/who%e2%80%99s-your-best-salesperson/#comment-8 Online Research Makes Online Information Even More Important « ProfitABILITY Blog Mon, 27 Apr 2009 18:48:37 +0000 http://abilitycommerce.wordpress.com/?p=78#comment-8 [...] It’s yet another reason why your ecommerce website has to provide all the information your customers want, in addition to a consistent brand experience across channels. Earlier this year we did a post with 5 ways to make your ecommerce site a better salesperson. [...] [...] It’s yet another reason why your ecommerce website has to provide all the information your customers want, in addition to a consistent brand experience across channels. Earlier this year we did a post with 5 ways to make your ecommerce site a better salesperson. [...]

]]> Comment on Help the Lost Ecommerce Shoppers by Online Shopping Still Increasing - Be Aware of Shopper Frustrations « ProfitABILITY Blog http://profitabilityblog.com/2009/01/20/help-the-lost-ecommerce-shoppers/#comment-7 Online Shopping Still Increasing - Be Aware of Shopper Frustrations « ProfitABILITY Blog Wed, 15 Apr 2009 17:48:49 +0000 http://abilitycommerce.wordpress.com/?p=111#comment-7 [...] A ProfitABILITY Blog post from January of this year talks about the importance of making sure you have alternative communication options for online shoppers.  [...] [...] A ProfitABILITY Blog post from January of this year talks about the importance of making sure you have alternative communication options for online shoppers.  [...]

]]> Comment on Singular & Plural Search Terms by Anna Slyter http://profitabilityblog.com/2009/01/13/singular-plural-search-terms/#comment-6 Anna Slyter Tue, 14 Apr 2009 20:07:15 +0000 http://abilitycommerce.wordpress.com/?p=151#comment-6 Thanks for the comment, Drea. I always recommend that site owners test their site search thoroughly - and often. When I do ecommerce website reviews, one of the main places sites fall short is addressing spelling errors, synonyms, slang terms, and singular/plural versions of words. Very few sites do internal search well - it's an opportunity for site owners to rise above their competiton. Thanks for the comment, Drea.

I always recommend that site owners test their site search thoroughly – and often. When I do ecommerce website reviews, one of the main places sites fall short is addressing spelling errors, synonyms, slang terms, and singular/plural versions of words. Very few sites do internal search well – it’s an opportunity for site owners to rise above their competiton.

]]> Comment on Singular & Plural Search Terms by Drea http://profitabilityblog.com/2009/01/13/singular-plural-search-terms/#comment-4 Drea Mon, 13 Apr 2009 17:41:11 +0000 http://abilitycommerce.wordpress.com/?p=151#comment-4 You are so right. Now think of this: I used an open source application (no names) and it not only couldn't deal with singular and plurals, it dropped the entire word, not just the trailing "s" And a great many of our products have trademarked names that DO end in "s". So our free solution wasn't so free after the custom programming we needed to have done. You are so right. Now think of this: I used an open source application (no names) and it not only couldn’t deal with singular and plurals, it dropped the entire word, not just the trailing “s”

And a great many of our products have trademarked names that DO end in “s”.

So our free solution wasn’t so free after the custom programming we needed to have done.

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